# Category: Split Testing

### [How Rapidly A/b testing ads drives down the cost per click in AdWords](/content/split-testing/how-rapidly-ab-testing-ads-drives-down-the-cost-per-click-in-adwords/index.html)

Alex Fender  
October 9, 2017

A/b Testing AdWords Ads for Luxury Apartments Recently one of our luxury apartment management groups contacted about a Penthouse apartment that was available for lease.

### [A/B Testing For More Clicks, Better Landing Pages & More Sales](/content/split-testing/ab-testing-for-more-clicks-better-landing-pages-more-sales/index.html)

Alex Fender  
April 21, 2017

A/B Split Testing For Effective Pay Per Click Ads Want to learn about split testing or A/B testing.