# Category: SEO

### [Rules for Your SEO Strategy](/content/seo/rules-for-your-seo-strategy/index.html)

Alex Fender  
January 21, 2025

Rule 1) If your SEO doesn’t get traffic, you are doing it wrong.  
Rule 2) If your SEO doesn’t get you new customers you are doing

### [Marketing bias “old people do not buy online”](/content/seo/marketing-bias-old-people-do-not-buy-online/index.html)

Alex Fender  
January 5, 2019

I hear marketing bias all the time that “old” people do not use the internet and shop online. Here is a screen capture from a

### [The Value of a Bad Customer Review on Google](/content/seo/online-customer-reviews/index.html)

Alex Fender  
September 26, 2018

Remember the old saying a picture is worth a 1,000 words? Here is a screen capture from a Google review a customer left a logistics

### [Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)](/content/lead-generation/five-tips-to-improve-your-google-adwords-return-on-advertising-spending-roas/index.html)

Alex Fender  
July 14, 2016

Today were going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™‎ campaigns. Fine tuning your ads and campaigns

### [Funnel Science Awarded Premier Google Partner Status](/content/internet-marketing-dallas/funnel-science-awarded-premier-google-partner-status/index.html)

Alex Fender  
July 5, 2016

Funnel Science now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science

### [Google SEO Algorithm Change](/content/seo/google-seo-algorithm-change/index.html)

Alex Fender  
March 21, 2015

Avoid Losing Your SEO Rankings Take Action by 4/20/2015 We first published on our PPCRainmakers blog that Google is about to change their proprietary algorithm, and