# Category: Google Analytics

### [Funnel Science Awarded Premier Google Partner Status](/content/internet-marketing-dallas/funnel-science-awarded-premier-google-partner-status/index.html)

Alex Fender  
July 5, 2016  
Funnel Science now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science

### [Lead Optimization: Why Phone Call Tracking Links Leads to Calls](/content/internet-marketing-dallas/lead-optimization-why-phone-call-tracking-links-leads-to-calls/index.html)

Alex Fender  
June 30, 2016  
By Neil Farquharson Wouldn’t it be great if every time your business received an inbound prospect call, your inside sales staff would already know the

### [Luxury Brands – Analyze the trends rather than absolute numbers](/content/lead-generation/luxury-brands-analyse-the-trends-rather-than-absolute-numbers/index.html)

Alex Fender  
January 10, 2013  
Do you get more online sales by counting down the numbers until you hit your goal or should you observe the trends in your analytics reports? Optimizations can occur to your account by attempting to either increase sales or you can reduce cost per sale which makes your budget reach further.

Learning how users interact with your website and using that knowledge to make improvements is key to building an effective online business.

### [Do you feel like banner ads are following you around the internet?](/content/pay-per-click-marketing/do-you-feel-like-banner-ads-are-following-you-around-the-internet/index.html)

Alex Fender  
October 7, 2012  
In the last couple of years a new technology has emerged called retargeting, or better known as the ads that track your behavior and follow

### [100% Bounce Rate In Google Analytics – The problem and the solution](/content/analytics-conversion-optimization/why-your-google-analytics-are-reporting-100-bounce-rate/index.html)

Alex Fender  
December 27, 2011  
What is causing Google Analytics to report 100% Bounce Rate on your website? Alex Fender CMO of Funnel Science addresses this problem and offers advice on how to decrease your bounce rate and increase website conversions.