# Category: Google Adwords

### [Hierarchy of Google Ads importance:](/content/google-adwords/hierarchy-of-google-ads-importance/index.html)

Alex Fender  
February 11, 2025

Hierarchy of Google Ads importance:  
- ROI Tracking  
- Revenue Tracking  
- Sales Tracking  
- Conversion Tracking  
- Lead Tracking  
- Quality of leads/sales Tracking  
- Account Settings  
- Account/Campaign Structure  
- Negative Keywords

[Read More »](/content/google-adwords/hierarchy-of-google-ads-importance/index.html)

### [How Google Is Helping Out Online Businesses](/content/google-adwords/how-google-is-helping-out-online-businesses/index.html)

Chuck Milliken  
April 22, 2020

Dear Valued Partners, As Google continues to assess how they can best partner to you during this difficult time. They want you to know that

[Read More »](/content/google-adwords/how-google-is-helping-out-online-businesses/index.html)

### [5 things learned after 3 Billion Google Ad Impressions](/content/google-adwords/5-things-learned-after-3-billion-google-ad-impressions/index.html)

Alex Fender  
April 2, 2019

Does Google Advertising Work? Since 2003, I have heard from hundreds or thousands of people say they “tried Google Ads but it did not work.”

[Read More »](/content/google-adwords/5-things-learned-after-3-billion-google-ad-impressions/index.html)

### [Machine Learning PPC Keywords](/content/google-adwords/machine-learning-ppc-keywords/index.html)

Alex Fender  
May 23, 2018

One of the best methods to optimize negative keywords is through Machine Learning. We run a lot of machine learning techniques at Funnel Science and

[Read More »](/content/google-adwords/machine-learning-ppc-keywords/index.html)

### [New PPC Management Case Study Looks at Utility Provider](/content/google-adwords/utilities/new-ppc-management-case-study-looks-at-utility-provider/index.html)

Alex Fender  
August 1, 2016

Utility Company Reduced Customer Acquisition Cost (CAC) from $50 to $18 By Neil Farquharson Funnel Science’s sister company, PPC Rainmakers, today published a new case

[Read More »](/content/google-adwords/utilities/new-ppc-management-case-study-looks-at-utility-provider/index.html)

### [Google AdWords Retiring the Converted Clicks Metric](/content/google-adwords/google-adwords-retiring-the-converted-clicks-metric/index.html)

Alex Fender  
July 28, 2016

Converted Clicks Will Disappear on September 21st By Neil Farquharson There’s been a lot happening around Google AdWords recently, especially around mobile. For example, you

[Read More »](/content/google-adwords/google-adwords-retiring-the-converted-clicks-metric/index.html)

### [Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)](/content/lead-generation/five-tips-to-improve-your-google-adwords-return-on-advertising-spending-roas/index.html)

Alex Fender  
July 14, 2016

Today we’re going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™‎ campaigns. Fine-tuning your ads and campaigns

[Read More »](/content/lead-generation/five-tips-to-improve-your-google-adwords-return-on-advertising-spending-roas/index.html)

### [Google AdWords Dynamic Ads Warning](/content/internet-marketing-dallas/google-adwords-dynamic-ads-warning/index.html)

Alex Fender  
July 7, 2016

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads

[Read More »](/content/internet-marketing-dallas/google-adwords-dynamic-ads-warning/index.html)

### [Funnel Science Awarded Premier Google Partner Status](/content/internet-marketing-dallas/funnel-science-awarded-premier-google-partner-status/index.html)

Alex Fender  
July 5, 2016

Funnel Science now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science

[Read More »](/content/internet-marketing-dallas/funnel-science-awarded-premier-google-partner-status/index.html)

### [Lead Optimization: Why Phone Call Tracking Links Leads to Calls](/content/internet-marketing-dallas/lead-optimization-why-phone-call-tracking-links-leads-to-calls/index.html)

Alex Fender  
June 30, 2016

By Neil Farquharson Wouldn’t it be great if every time your business received an inbound prospect call, your inside sales staff would already know the

[Read More »](/content/internet-marketing-dallas/lead-optimization-why-phone-call-tracking-links-leads-to-calls/index.html)

### [Funnel Science launches new brand AdwordsExperts.com](/content/google-adwords/funnel-science-launches-new-brand-adwordsexperts-com/index.html)

Alex Fender  
June 16, 2013

On June 16th, 2013 Funnel Science is officially launching our newest brand:  
As we continue our mission to Funnel Science the world, then

[Read More »](/content/google-adwords/funnel-science-launches-new-brand-adwordsexperts-com/index.html)