Google Adwords Archives - Funnel Science
Category: Google Adwords
Hierarchy of Google Ads importance:
Alex Fender
February 11, 2025
Hierarchy of Google Ads importance:
- ROI Tracking
- Revenue Tracking
- Sales Tracking
- Conversion Tracking
- Lead Tracking
- Quality of leads/sales Tracking
- Account Settings
- Account/Campaign Structure
- Negative Keywords
How Google Is Helping Out Online Businesses
Chuck Milliken
April 22, 2020
Dear Valued Partners, As Google continues to assess how they can best partner to you during this difficult time. They want you to know that
5 things learned after 3 Billion Google Ad Impressions
Alex Fender
April 2, 2019
Does Google Advertising Work? Since 2003, I have heard from hundreds or thousands of people say they “tried Google Ads but it did not work.”
Machine Learning PPC Keywords
Alex Fender
May 23, 2018
One of the best methods to optimize negative keywords is through Machine Learning. We run a lot of machine learning techniques at Funnel Science and
New PPC Management Case Study Looks at Utility Provider
Alex Fender
August 1, 2016
Utility Company Reduced Customer Acquisition Cost (CAC) from $50 to $18 By Neil Farquharson Funnel Science’s sister company, PPC Rainmakers, today published a new case
Google AdWords Retiring the Converted Clicks Metric
Alex Fender
July 28, 2016
Converted Clicks Will Disappear on September 21st By Neil Farquharson There’s been a lot happening around Google AdWords recently, especially around mobile. For example, you
Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)
Alex Fender
July 14, 2016
Today we’re going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™ campaigns. Fine-tuning your ads and campaigns
Google AdWords Dynamic Ads Warning
Alex Fender
July 7, 2016
Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads
Funnel Science Awarded Premier Google Partner Status
Alex Fender
July 5, 2016
Funnel Science now confirmed in Top 1% of Google AdWords Experts By Neil Farquharson This morning there were celebrations at the Dallas headquarters of Funnel Science
Lead Optimization: Why Phone Call Tracking Links Leads to Calls
Alex Fender
June 30, 2016
By Neil Farquharson Wouldn’t it be great if every time your business received an inbound prospect call, your inside sales staff would already know the
Funnel Science launches new brand AdwordsExperts.com
Alex Fender
June 16, 2013
On June 16th, 2013 Funnel Science is officially launching our newest brand:
As we continue our mission to Funnel Science the world, then