# Category: Digital Marketing

### [How do I get Google certified?](/content/digital-marketing/how-do-i-get-google-certified/index.html)

Alex Fender  
September 14, 2022

A question that we hear all the time is “how do I get into the digital marketing field?” A very common question that we hear

### [SEO vs PPC](/content/digital-marketing/seo-vs-ppc/index.html)

Alex Fender  
August 3, 2019

If you hear a marketing or SEO person tell you it takes 4 to 6 months to get results, it means they don’t know what

### [Lead Generation Strategy](/content/digital-marketing/lead-generation-strategy/index.html)

Alex Fender  
July 28, 2019

Lead Generation is not fast, easy, or simple. Someone told us that the formula for sales is Traffic + Conversion = New Customers. If it

### [How One Veterinary Practice Doubled Their Booked Appointments With Digital Marketing Optimizations](/content/digital-marketing/how-one-veterinary-practice-doubled-their-booked-appointments-with-digital-marketing-optimizations/index.html)

Alex Fender  
March 15, 2019

Hi, I’m Chelsea and I’ve been a Marketing Coordinator with Funnel Science for almost a year. Around a month ago, I was preparing for a

### [Using PPC and SEO to get to the million dollar club](/content/digital-marketing/using-ppc-and-seo-to-get-to-the-million-dollar-club/index.html)

Alex Fender  
March 2, 2018

We helped a startup join the $1 Million club in just 6 months with PPC, SEO and Retargeting campaigns. Some are just dumb lucky, others

### [How to write corporate blog posts that generate leads and sales](/content/digital-marketing/how-to-write-corporate-blog-posts-that-generate-leads-and-sales/index.html)

Alex Fender  
January 26, 2018

Simple ideation method is to run PPC campaigns using broad-match keywords. Look for all of the question related search queries that popup and answer those

### [Google Home Services Ads Are Expanding Into More Areas](/content/digital-marketing/google-home-services-ads-are-expanding-into-more-areas/index.html)

Alex Fender  
July 26, 2017

Plumbers, Locksmiths, Electricians and Home Contractors Can Apply For The Badge Of Trust Two years ago, Google users in Southern California began seeing a new

### [Turning Hundreds Of Leads Into Thousands Of Leads](/content/digital-marketing/turning-hundreds-of-leads-into-thousands-of-leads/index.html)

Alex Fender  
July 10, 2017

Businesses See Large Gains In Sales Leads With AdWords Experts Have a look above at the chart. This customer was getting less than 200 leads per

### [Funnel Science Attends Encore Grand Opening in Bedford, TX](/content/digital-marketing/funnel-science-attends-encore-grand-opening-in-bedford-tx/index.html)

Alex Fender  
June 14, 2017

Encore Memory Care Day Center Expands Operations As Demand Rises Funnel Science client, Encore Day Care Center is seeing business growing as more potential clients

### [Why Newspapers Fail At PPC – They’re Not AdWords Experts](/content/digital-marketing/why-newspapers-fail-at-ppc-theyre-not-adwords-experts/index.html)

Alex Fender  
June 5, 2017

Savvy Pay Per Click Advertisers Are Staying With Google AdWords, Not Newspapers While US President Donald Trump has criticized many US newspapers and alluded

### [Automotive Industry Vendors Meet In Dallas](/content/internet-marketing-dallas/automotive-industry-vendors-meet-in-dallas/index.html)

Alex Fender  
April 17, 2017

Automotive Vendors Learn How To Leverage Online Advertising To Generate Leads Automotive vendors are always on the look-out for new business, especially for new quality

### [Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)](/content/lead-generation/five-tips-to-improve-your-google-adwords-return-on-advertising-spending-roas/index.html)

Alex Fender  
July 14, 2016

Today were going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™‎ campaigns. Fine tuning your ads and campaigns.