# Category: Conversion Optimization

### [Improving phone sales](/content/conversion-optimization/improving-phone-sales/index.html)

Alex Fender  
September 20, 2023

Phone tracking software proven way to increase sales One of the best ways to improve marketing results without spending more on Ads, SEO, or digital

### [5 Steps to Get higher ROI](/content/conversion-optimization/5-steps-to-get-higher-roi/index.html)

Alex Fender  
November 10, 2020

Many Great Ideas Die Off Because of Bad Execution We have worked with 1,000’s of companies and have come to find a common pattern, everyone

### [Optimization To Lower Your PPC Cost Per Click](/content/conversion-optimization/optimization-to-lower-your-ppc-cost-per-click/index.html)

Alex Fender  
January 15, 2018

Bid Optimization for PPC Advertisers One thing that I have learned from studying optimization and business models is that a lower cost model is always

### [What Marketing People Don’t Know About Optimization May Kill Your Sales Funnel](/content/conversion-optimization/what-marketing-people-dont-know-about-optimization-may-kill-your-sales-funnel/index.html)

Alex Fender  
December 29, 2017

Optimization is not a creative process, but don’t tell that to folks in the marketing industry. Marketers seem to be blind to what optimization really

### [5 Quick Tips To Raise Your Website Conversion Rate And Get More Leads](/content/conversion-optimization/5-quick-tips-to-raise-your-website-conversion-rate-and-get-more-leads/index.html)

Alex Fender  
December 14, 2017

Yesterday I met with a client who reported that November was a record month and the sales he used to do in a year, his

### [“Free” CTA’s Contribute to Higher Disqualification Rate](/content/conversion-optimization/free-ctas-contribute-to-higher-disqualification-rate-by-adjusting-ctas/index.html)

Alex Fender  
October 31, 2017

B2B Training Company Reduces Bad Quality Web & Phone Leads One of the most important optimizations that can be performed for lead generation is a

### [Get More Conversions For Your PPC Campaigns](/content/conversion-optimization/get-more-conversions-for-your-ppc-campaigns/index.html)

Alex Fender  
April 24, 2017

Choose Conversion Metrics That Work To Get More Sales My team here at Funnel Science constantly surprises our clients by getting conversion rates in excess

### [The Secret To Getting More Conversions](/content/conversion-optimization/the-secret-to-getting-more-conversions/index.html)

Alex Fender  
April 24, 2017

How To Get a 100% Google AdWords Conversion Rate One of the things I’m often challenged on is my deeply held conviction that 100 percent

### [Five Tips to Improve Your Google AdWords Return on Advertising Spending (ROAS)](/content/lead-generation/five-tips-to-improve-your-google-adwords-return-on-advertising-spending-roas/index.html)

Alex Fender  
July 14, 2016

Today were going to give you five tips to improve your ROAS (return on advertising spending) on your Google AdWords™‎ campaigns. Fine tuning your ads and campaigns

### [Google AdWords Dynamic Ads Warning](/content/internet-marketing-dallas/google-adwords-dynamic-ads-warning/index.html)

Alex Fender  
July 7, 2016

Just before the July Fourth weekend, the AdWords Google+ blog announced that Dynamic Search Ads (DSA) will soon be incorporating improvements to ensure ads

### [Lead Optimization: Why Phone Call Tracking Links Leads to Calls](/content/internet-marketing-dallas/lead-optimization-why-phone-call-tracking-links-leads-to-calls/index.html)

Alex Fender  
June 30, 2016

By Neil Farquharson Wouldn’t it be great if every time your business received an inbound prospect call, your inside sales staff would already know the

### [Sometimes you need to undo an optimization](/content/conversion-optimization/sometimes-you-need-to-undue-an-optimization/index.html)

Alex Fender  
December 11, 2015

Optimizing Conversion Rate is Not As Simple As it Seems Problem: $10,000 total budget, how do we optimize spend to maximize top line sales revenue performance?