# Category: Analytics

### [How to go from 100’s to 1,000’s of conversions](/content/analytics/how-to-go-from-100s-to-1000s-of-conversions/index.html)

Alex Fender  
May 1, 2019

One of the greatest challenges a business will face when scaling is how to go from hundreds to thousands. It’s easy to spend more

### [Why your media buy is not generating enough sales](/content/analytics/why-media-buy-not-generating-enough-sales/index.html)

Alex Fender  
June 29, 2018

It is really quite fascinating how decisions are made. Something surprising to me is how many decisions are made by people who are completely unqualified.